Enterprise SEO Strategist

In a Nutshell Valve+Meter is growing, and we’re looking for an all-star Enterprise SEO Strategist to join our agency’s inbound marketing team.
managing the SEO efforts for a portfolio of assigned clients.
This includes developing comprehensive SEO strategies, working cross-departmentally to execute your SEO plans, ensuring client deliverables are met on time, and compiling data for our account managers to report the results of your campaigns.
This role ensures our strategies increase our client’s visibility on search engines to help drive leads through their website and directory channels.
In this role, you will create, launch, execute, and maintain enterprise SEO (primarily B2B) campaigns and “own” the numbers and results for their clients as they pertain to this constant upward growth.
Why is this role important for Valve+Meter’s work? Valve+Meter’s approach to marketing involves a focus on customer acquisition.
We don’t believe marketing performs until it delivers a consistent flow of new business for our clients.
Our enterprise and B2B clients are in competitive markets where ranking in organic SERPs can make a massive difference to their bottom lines.
Joining the Valve+Meter team means bringing your talent and personality to the table when brainstorming and iterating with people from different backgrounds, such as business strategy, marketing, creative, data, and analytics.
This diversity of thought and approach results in breakthrough ideas that lead to transformational outcomes.
You should have a passion for the digital world, a propensity to problem-solve, phenomenal attention to detail, and a boundless desire to learn.
Our most successful team members are often both "right-brained" (creative) and "left-brained" (analytical).
They are also strong team players, as collaboration and education are very important within our SEO team.
Relevant Capabilities Our Ideal Candidate should be able to: Understand each client’s short- and long-term goals and develop effective SEO strategies to improve organic rankings.
Identify opportunities to improve organic conversion rates for primarily B2B clients.
Demonstrate an in-depth understanding of search engine behavior: What content do search engines crawl and read, what practices to avoid, and what changes will have the most impact based on current algorithms? Conduct comprehensive site auditing and proactively identify on-page and technical SEO opportunities; document recommended solutions through 90-day planning cycles, working with development teams to advise on implementation.
Research off-page SEO campaigns that drive awareness and indicate relevance to the search engines Ensure the prompt execution of all SEO campaigns, including content strategy, technical SEO, on-page optimization, citations, guest post links, and more.
Work with the Content Marketing team to ensure high-quality content assets (blogs, pillar pages, service pages, city pages, etc.
) for your campaigns are delivered on time, on budget, and in scope.
Manage day-to-day campaign activity and client deliverables.
Provide direction to Performance Marketing Specialists on specific strategy and tactic execution.
Track and report on all results, including continuous keyword research and monitoring, competitor results, and Google rank tracking.
Interpret and explain data discoveries related to organic search, specific SEO initiatives, and client KPIs.
Develop presentation slides for Growth Talks, our quarterly client reviews.
Develop comprehensive keyword research documentation and strategic keyword evaluations to drive content opportunities.
Assist in developing and effectively communicating SEO strategies, deliverables, and results to clients.
Seize opportunities to improve skills and seek new knowledge related to all facets of SEO.
Stay current on current SEO industry trends and technologies, and communicate these trends to clients and the V+M Marketing team.
Conduct research for off-page SEO campaigns that drive awareness and indicate relevance to the search engines.
What Valve+Meter Offers? Valve+Meter is where you can solve diverse challenges for our clients and the organization alongside thoughtful, intelligent individuals who lead with a servant’s heart and a conviction to love others and be just.
We encourage our team to bring their whole selves (and dogs) to work; we respect the need for work-life boundaries and allow for autonomy in your work and your career.
Medical, Dental, and Vision 401(k) Match Company-Paid Life Insurance Policy Three Weeks of Paid Time Off Ten Paid Holidays Two Paid Service Days Flexible Work Environment Casual Dress Code Pet-Friendly Office Environment for Fast Career Growth Gym, Bike Share, Tenant Lounge onsite Reports to Director of Digital Marketing About Us We've named our practice Valve+Meter because the variables we can manage with you are the flow and cost of new business.
The "valve" part of our approach manages the right rate of new business for your operation, and we set our pricing with you not based on the activities we pursue but on the "metered" results we generate.
Our Passion We say “Yes” to Transformational Growth Our Niche Repeatable, Scalable, Profitable Marketing Vision We inspire businesses to look at marketing as a revenue center rather than a cost center.
Core Values Think: Focus.
Find a way forward.
Love: Act in the long-term best interest of another.
Serve: Meet expectations.
Go the extra mile.
Transform: Create dramatic change.
Be irreplaceable.
Be Just: Be fair and transparent.
Do no harm.
Experience When considering a new position, it is essential to understand what to expect from your day-to-day workflow and contribution expectations.
At Valve+Meter, each subject matter expert has 5-7 critical things they are primarily responsible for.
The 5-7 things for this position encompass: Act as the content and SEO strategist for B2B and enterprise opportunities in our ThinkFirst process, learning new businesses, finding gaps in digital strategy, analyzing current results, and making strategic recommendations for growth.
Manage a book of clients and develop a personalized SEO strategy for each to help increase their online visibility in search engines and drive organic traffic and revenue growth.
Prioritize opportunities for each client by cost, impact, and difficulty that will provide each client the most bang for the buck.
Create 90-day plans to execute those opportunities.
Work cross-departmentally to ensure that the deliverables for quarterly SEO campaigns are executed promptly and that these deliverables provide tangible results.
This is not a project manager role – we expect you to do hands-on SEO work, including content creation, as necessary.
Compile data and insights for our account managers to report the results of your campaigns.
Constantly audit client websites and campaign results to surface issues or areas for improvement.
For B2B clients with additional project-based work (like ebooks, collateral, thought leadership, webinars, and other opportunities), help develop strategies for these programs and ensure their execution.
Skills Required: Bachelor’s degree in marketing or similar education Minimum of 4 years experience with SEO and SEO strategy Experience with Google Search Console, Screaming Frog, Moz, SEMRush, or equivalent tools is a must Hands-on, documented experience executing enterprise B2B SEO and content marketing campaigns.
Preferred: 6+ years of experience executing SEO campaigns Experience working at a marketing agency Experience tracking time to specific clients and projects Inquisitive – you’re not a box-checker.
Love of data and numbers Excellent knowledge of SEO, ranking factors, algorithm updates, and new tactics Fundamental knowledge of HTML would be fantastic.
Driven and competitive – SEO is a zero-sum game, and winning is important.
High attention to detail and accuracy Ability to work independently and manage multiple priorities at the same time Comfort with uncertainty Clear and concise communicator Software Wrike Pipedrive Google Suite Domo