Primary Responsibilities:
Manages, trains, and develops the Centralized Field Support Marketing & Advertising team for the effective performance of the day-to-day responsibilities of their roles.
Works with corporate marketing and sales leadership to establish creative vision and marketing plans.
Oversees promotional campaigns to boost agent success and reach new customers.
Oversees the design and development of digital and social content for our Agents and sales support.
Works as the liaison between various departments to create, approve and implement field marketing materials within deadlines.
Compiles and prepares creative presentations for field staff.
Initiates market research studies and analyzes their findings to understand customer and market opportunities for the field.
Ensures the Centralized Field Support Marketing & Advertising team focuses on internal customer service, responsiveness, accountability, data-based decision-making, and collaboration.
Ensures all sales materials are current and compliant and that the branding is cohesive.
Utilizes design methodologies that meet the business objectives and timelines of the organization and stakeholders.
Consults and collaborates with the Director CFS and Corporate marketing on strategic planning and branding compliance.
Knowledge and Requirements:
Bachelor’s degree in journalism, marketing, advertising, graphic design, or related field or equivalent work experience.
5-7 years of marketing and/or advertising experience.
3 years of leadership or management experience preferred.
Knowledge of creative marketing design techniques and printing methods.
Excellent project management and organization skills with prior experience coordinating marketing projects.
Proficient skills in Adobe and Microsoft Suites
Ability to monitor, coach, and measure employee work performance.
Strong communication and presentation skills.
Ability to provide appropriate follow up and meet deadlines.
Ability to demonstrate strong attention to detail and accuracy.
#HO
#LI-TH1
Education
Required
High School or better
Preferred
Bachelors or better