Director of Global Campaigns, Prospects

Build something new with a world-class team.
At Genesys, we allow our employees to make their mark by entrusting them to make decisions and do what they’ve been hired to do: their very best.
Your potential is waiting; why are you? THE POSITION The Genesys Demand Generation team is looking for a seasoned B2B demand leader to drive the strategy, planning, and optimization of our prospect-focused campaigns.
Working alongside our customer-focused global campaigns team in a hub & spoke model with our regional field teams world-wide, this leader will work to establish a regular cadence of coordinated communications and marketing programs that provide ongoing engagement opportunities to our prospects, ultimately driving lead generation, lead progression, and opportunity creation.
Using a broad mix of B2B marketing tactics across the entire prospect lifecycle, this person will be responsible for defining the demand generation strategy; coordinating priorities across other marketing teams including brand, social, events, PR, AR, SDRs; planning and creating marketing campaigns in collaboration with global creative teams; and working with Genesys regional marketing teams to translate and run the campaign across the globe.
Of course, you will find yourself surrounded by a world class team of B2B marketers excited to partner with you and drive our collective success.
KEY RESPONSIBILITIES Work with your immediate peers within the demand generation team to create a central strategy for prospect-focused campaigns that encompass thought leadership, industry, horizonal, product and brand go-to-market motions.
Create and deliver aspirational plans that meet the expectations appropriate for a high growth SaaS environment.
Align with other demand-focused teams to ensure that all communications from Genesys align to the central narrative, strategy, and calendar.
Align also, when appropriate, with our partner & partner marketing teams to coordinate messaging and campaigns targeting partners and indirect customers/prospects.
Prioritize global collaboration and act as a campaign center of excellence.
Creating strategies and campaigns that align to the needs of your North America, EMEA, APAC and LATAM counterparts is critical for success in this role and all campaign plans should be planned and executed accordingly.
Partner with our Portfolio Marketing team to translate product messaging into compelling engagement tactics that will capture interest and initiate engagement at the top of the funnel and drive demand from initial interest to opportunity closure.
Help maintain regular, efficient and effective follow-up procedures for your team’s campaigns – identifying lead routing procedures, reviewing lead scoring effectiveness, and adherence to SLAs across Sales/SDRs.
Again, coordination with your North America, EMEA, APAC and LATAM counterparts will be critical for success.
Work closely with the Customer Advocacy team to identify opportunities to use ‘Voice of the Customer’ in marketing campaigns that span both customers and prospects.
Meet regularly with our digital channel teams to optimize our SEO, SEM, display, social, email and digital demand generation programs, specifically for our customer go-to-market motions.
Optimize campaign performance with an eye to channel performance and KPIs.
Create and present integrated campaign plans to other teams and leadership.
QUALIFICATIONS 10+ years of experience driving market demand and sales pipeline programs 8+ years of tactical, digital marketing campaign planning and execution experience Deep understanding of the customer service market (contact centers, field service, customer experience, digital service, CRM, or related solutions) The ability to operate in a highly matrixed environment Demonstrated experience leading others through influence – not just through direct reporting structures Strong analytical skills and an aptitude to analyze historical data in order to shape strategy and/or estimate future campaign performance Excellent written and communication skills Strong presentation skills Highly collaborative and flexible Positive attitude and growth mindset required About the Candidate The ideal candidate is likely a revenue marketing and customer service technology rockstar who knows what it takes to be successful in the enterprise technology market.
But you’re special and bring ‘B2C’ level engagement and excitement to ‘B2B’ marketing.
Your general business skills are as sharp as your marketing capabilities and you’re comfortable ‘owning your numbers.
’ You rise to the occasion when meeting with executives but are comfortable and willing to roll up your sleeves to get the work done day-to-day.
You love to create new things, piece together puzzles, and get energy when collaborating with colleagues on big challenges.
You’re highly flexible, comfortable with rapid change, and would never settle for “the way things have always been done.
” You’re a true cloud marketing professional - and you’re ready to share your skills and enthusiasm with others.
#LI-CP1 #LI-Remot Compensation: This role has a market-competitive salary with an anticipated base compensation range listed below.
Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location.
This role might also be eligible for a commission or performance-based bonus opportunities.
$131,300.
00 - $257,700.
00 Benefits: Medical, Dental, and Vision Insurance.
Telehealth coverage Flexible work schedules and work from home opportunities Development and career growth opportunities Open Time Off in addition to 10 paid holidays 401(k) matching program Adoption Assistance Fertility treatments More details about our company benefits can be found at the following link: https://mygenesysbenefits.
com If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys: Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries.
Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale.
With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement.
By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty.
Visit www.
genesys.
com.
Reasonable Accommodations: If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may complete the Reasonable Accommodations Form for assistance.
Please use the Candidate field in the dropdown menu to ensure a timely response.
This form is designed to assist job seekers who seek reasonable accommodation for the application process.
Submissions entered for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.
Genesys is an equal opportunity employer committed to equity in the workplace.
We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.